Where to get free help for your business

Congratulations on taking the leap into the exciting world of entrepreneurship! To help you succeed, we've gathered some fantastic free resources that cater specifically to small CPG businesses. These resources are designed to assist you in various aspects of your business journey, from marketing and branding to operational and financial management.

  1. Small Business Development Centers (SBDCs)

    SBDCs offer free consulting and support services to small businesses, including CPG companies. They can provide expert advice on business planning, market research, financing, and much more. Visit https://americassbdc.org to find an SBDC near you.

  2. Trade Associations and Forums
    Joining trade associations and online forums relevant to your industry can be an excellent way to network, gain insights, and access valuable resources. For instance, the Specialty Food Association (SFA) and Natural Products Expo provide valuable resources and industry updates for CPG businesses.

  3. Online Learning Platforms
    Platforms like Coursera, Udemy, and LinkedIn Learning offer a wide range of free courses and tutorials on topics like marketing, e-commerce, and product development. Look for courses relevant to your business needs to upskill yourself.

  4. Google's Small Business Resources
    Google has a dedicated platform for small businesses with guides, tools, and resources to help you improve your online presence, and marketing, and reach more customers. Visit https://smallbusiness.withgoogle.com to explore these resources.

  5. SCORE
    SCORE is a nonprofit organization that offers free mentoring from experienced business professionals. They can provide guidance on various aspects of your business, including branding, sales strategies, and financial management. Visit https://www.score.org to connect with a mentor.

  6. HubSpot Academy
    HubSpot Academy offers free courses on marketing, sales, and customer service. Their resources can help you improve your online marketing efforts and enhance customer engagement. Check out https://academy.hubspot.com for their offerings.

  7. Social Media Advertising Grants
    Some social media platforms, like Facebook and Google, occasionally offer advertising grants for small businesses. Keep an eye out for such opportunities, as they can help you reach a broader audience without spending much on advertising.

  8. Government Resources
    Many governments have websites with valuable information and resources for small businesses. Check your local government's website for assistance programs, grants, and regulatory guidelines relevant to CPG businesses.

Remember, building a successful business takes time, dedication, and continuous learning. Be sure to stay open to new ideas and collaborate with others in your industry to share insights and experiences. Wishing you all the best on your entrepreneurial journey!

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