Cake Mix Packaging
Redesigned
Thank you DesignRush.com for featuring this project among The Best Flour Packaging Designs.
Scope:
Redesign the packaging for a line of cake mixes.
Requirements:
Reflect on the product's high quality and value.
Stand out on the shelf.
Clearly communicate its flavor.
Original Packaging
New Package Design
Design Process
Mood Boards
Hand Drawn Sketches
First Digital Sketches
Final Design and Thoughts
Cupcake images were added to the package front after finding out that most consumers utilize cake mixes to make cupcakes instead of single cakes. This decision in turn helps the design stand out on the shelf against competing brands. In retrospect, it would have saved time to research typical consumers’ usage of cake mixes at the beginning of the project.
